Quantitative research is a“research method that involves collecting and analyzing numerical data. It is used to test hypotheses and answer questions about relationships between variables”
Qualitative research is a“research method that involves collecting and analyzing non-numerical data, such as words, images, and sounds. It is used to explore and understand people's experiences, perspectives, and motivations”
Here are the differences between quantitative and qualitative research:
1. Data collection:“Quantitative research uses numerical data, which is collected using standardized instruments such as surveys and experiments. Qualitative research uses non-numerical data, which is collected using methods such as interviews, focus groups, and observation”
2. Sample size:“Quantitative research often involves studying a large sample size, while qualitative research typically involves studying a small number of cases in depth”
3. Data analysis:“Quantitative data is analyzed using statistical techniques, while qualitative data is analyzed using techniques such as coding and thematic analysis”
4. Objectivity:“Quantitative research aims to be objective and unbiased, while qualitative research often involves the researcher's subjective interpretation of the data”
5. Generalizability:“The results of quantitative research can often be generalized to a larger population, while the results of qualitative research may not be generalizable”
6. Flexibility: "Quantitative research follows a predetermined plan, while qualitative research is more flexible and open to new insights”
7. Depth of understanding:“Quantitative research provides a broad overview of a topic, while qualitative research offers a deep, in-depth understanding”
8. Research questions:“Quantitative research tends to focus on narrow, specific questions, while qualitative research addresses more broad, open-ended questions”
9. Time frame: “Quantitative research is typically completed more quickly than qualitative research, as it involves collecting and analyzing numerical data”
10. Research purpose: “Quantitative research is often used to test hypotheses and confirm theories, while qualitative research is used to explore and understand new phenomena”
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